What types of keyword research tools are available?

keyword research tools are an essential element of any successful SEO strategy. While many online marketers utilize the Google Keyword Planner, there are a variety of other keyword research tools available to analyze and uncover keyword opportunities. Below we've identified five different types of keyword research tools available, each of which has its own unique advantages.

Google Keyword Planner: The Google Keyword Planner is a powerful tool for discovering which keywords your target audience is searching for online. Not only can you easily identify the search volume for any given term, but you can also determine its relative competition level, making it one of the best free keyword research tools on the market today.

SEMrush: SEMrush is an all-in-one tool that provides comprehensive site analytics including full keyword research capabilities. This tool allows users to view different techniques used by their competitors (i.e., long tail keywords and ad copies) in order to better develop their own search engine optimization campaigns.

Ahrefs: Ahrefs provides users with powerful backlink analysis and robust organic SERP data that enable them to identify relevant organic keywords and associated search queries from their competitors, as well as reveal changes in organic SERP rankings over time so they can establish useful trends and maintain their edge in the competition.

Moz: Moz's MozBar tool provides comprehensive site analytics such as domain authority, page authority, and link metrics that allow users to quickly assess their site performance and determine the estimated traffic potential for various keywords they're targeting; this information can be invaluable when planning out SEO campaigns or understanding how your competitors are succeeding online.

Surfer SEO: Surfer SEO focuses on content optimization based on your website's current performance across a variety of different core elements such as readability score, backlinks score, external link score, etc., providing insight into how easy it is to rank for particular terms; this tightly integrated platform also provides competitor analysis reports so you can understand what your top rivals are doing to succeed online.